Jennifer Brilliant, CEO of Brilliant Communications, sat down with Jim Merritt and Brad Klopfenstein on Merritt in the Morning for a conversation on crisis communications.
The discussion gets into what it actually takes to lead through a high-pressure moment. How the first statement shapes the story. Why silence creates a vacuum. Why preparation, not instinct, is what carries leaders through when the spotlight hits.
It’s a real look at the work behind the work: what happens before the cameras roll and the decisions that separate leaders who hold trust from those who lose it.
Watch the full conversation here.
